B2B Paid Media Manager

DATIS is seeking a B2B Paid Media Manager to join our marketing team. In this role, you will be responsible for creating qualified pipeline by strategically developing and implementing multi-channel paid campaigns across various platforms. As an ideal candidate for the role, you should be an expert at account-based targeting, display advertising, and have managed thousands of dollars in monthly spend. You will ultimately influence all aspects of paid campaigns from concepting and creative to planning and measurement. Your main focus will be on maximizing account engagement while minimizing customer acquisition costs. 

How You'll Make An Impact

  • Work as part of the marketing team to build and optimize multi-channel media plans
  • Create, launch, test, and optimize paid campaigns and strategies across various platforms including 6Sense, LinkedIn, Google, and more.
  • Leverage first- and third-party data for targeting and insights
  • Manage daily and monthly budgets across all channels to optimize spend for CPM, CTR, CPC, and CAC.
  • Collaborate frequently with creative and content specialists to continuously improve ads based on performance metrics and split test new ideas
  • Maintain accountability for campaign effectiveness and efficiency
  • Obsess over acquisition costs and how to minimize them
  • Coordinate with team to ensure campaigns are measurable and delivering against KPIs 
  • Keep up with industry best practices and new strategies
  • Create a roadmap to continue scaling our paid media strategy as we go 
  • Maintaining knowledge of industry best practices and new technologies

What You'll Bring to the Role

  • A growth mindset with a comprehensive understanding of how each channel and piece of the puzzle interact to drive pipeline and revenue
  • 3-5 years of experience managing high-value paid media campaigns, ideally for B2B software companies
  • Strong knowledge of Account-Based Marketing strategies as it relates to paid campaigns
  • Experience generating dashboards and reporting
  • Project management and presentation skills
  • Comfortable in a fast-paced, dynamic environment

Who We Are:

We are dedicated every day to building better software to support the missions of organizations that impact lives for social good. 

We provide a completely unified HR and Payroll SaaS platform that enables health and human services organizations to increase visibility, maximize resources, and better achieve their mission.

Though founded over 20 years ago, we operate like a start-up: fast-paced and rapidly growing. Our culture of freedom and responsibility empowers our team to use their passion and talent to make a positive impact each day. If you're a team player who is curious, committed to results and unafraid of a challenge, you'll love the community at DATIS.

DATIS Benefits and Advantages:

DATIS cares about the health and well-being of our team. We provide a comprehensive benefits package including: 

  • 100% employer paid medical insurance for the employee
  • 401k plan with company match
  • Student Loan reimbursement
  • Company sponsored training and certification programs
  • Unlimited PTO 
  • Company holidays including New Year's Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, the Friday after Thanksgiving, Christmas Day. 
  • Parental Leave
  • Perks in our downtown Tampa office include paid parking, on-site gym, catered lunches and snacks

As a part of the application process, candidates will be asked to complete an assessment by The Predictive Index. We consider the results as one factor alongside other qualifications. 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.